The Impact of Global Financial Crisis on the UK Consumer Buying Dissertation

The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour - Dissertation Example Analysis 41 4.2.1.Demographic Findings 41 4.2.2.Descriptive Findings 45 4.2.3.Frequencies of Responses 48 4.2.4.Cross Tabulation of Responses with Respondents’ Income 59 4.3.Regression Results 63 4.4.Chapter Summary 66 Chapter 5: Interpretation of Research Results 67 5.1.Introduction 67 5.2.Interpretation of Results 67 5.3.Thematic Analysis of Interview Responses 67 5.4.Chapter Summary 71 Chapter 6: Conclusion and Recommendations 72 6.1.Conclusion 72 6.2.Recommendations 72 List of References 74 List of Figures Figure 1: Theoretical Framework 18 Figure 2: Risk Attitude and Risk Perception 25 Figure 3: Demographic Findings – Age Group 42 Figure 4: Demographic Findings – Gender 43 Figure 5: Demographic Findings – Marital Status 44 Figure 6: Demographic Findings – Occupation 44 Figure 7: Demographic Findings – Income 45 Figure 8: Regression Findings – Consumption Behaviour vs Psychological Factors 64 Figure 9: Regression Findings – Consumption Behaviour vs Situational Factors 65 Figure 10: Regression Findings – Consumption Behaviour vs Marketing Mix Factors 65 List of Tables Table 1: Risk Attitude and Risk Perception 24 Table 2: New Trends in Consumption Behaviour 27 Table 3: Impact of Financial Crisis on Consumption Behaviour 29 Table 4: Survey Questionnaire Statements 37 Table 5: Interview Questions 38 Table 6: Demographic Findings – Age Group 42 Table 7: Demographic Findings – Gender 42 Table 8: Demographic Findings – Marital Status 43 Table 9: Demographic Findings – Occupation 44 Table 10: Demographic Findings – Income 45 Table 11: Descriptive Findings – Psychological Factors 46 Table 12: Descriptive Findings – Situational Factors 47 Table 13: Descriptive Findings – Marketing Mix Factors 47 Table 14: Descriptive Findings – Consumption Behaviour 48 Table 15: Cross Tabulation – Respondents’ Income vs Responses Against Stateme nts 63 Table 16: Regression Findings 64 Table 17: Thematic Analysis 68 Abstract The researcher of this study aims at investigating how the recent financial crisis of 2008 influenced buying behaviour consumers in the United Kingdom. In this regard, the researcher has decided to adopt a mixed approach which covers both qualitative and quantitative aspects of the research. By opting for a mixed approach, the researcher is able to address the limitations associated with each of the two approaches. The research work has concluded that there is a significant impact of various factors, such as psychological factors, personal factors, social factors, situational factors and marketing mix on the development of consumption behaviour. Moreover, the impact of financial crisis has